Monday, September 30, 2019

Deaf Culture Paper

To better appreciate what Deaf culture is, let's go to an opposing view and take a look at what Deaf culture is not. There are those who insist there is no such thing as Deaf culture. Some people will argue that deafness is nothing more than a disability, a disability that must be fixed. Getting this disability â€Å"fixed† may involve repeated visits to an audiologist, getting fitted for hearing aids, attending numerous speech therapy sessions, or even undergoing surgery to get a cochlear implant.This is what's called the pathological approach to deafness. It focuses on what's wrong–the inability to hear–and utilizes numerous technological and therapeutic strategies to solve the problem. The success of this approach varies from individual to individual. For many hard of hearing or late-deafened people, technology may be a welcomed addition that allows them to continue functioning in the world of their choice. â€Å"Deafness is a disability that is so unique, it s very nature causes a culture to emerge from it.Participation in this culture is voluntary. † There have been numerous Deaf publications over the years, such as Silent News, DeafNation, SIGNews, Deaf Life, and more. There are also catalogs chock full of books written by Deaf authors covering a wide range of topics. Some of these books include fascinating accounts of Deaf history and folklore. We've been blessed with numerous Deaf performing artists such as Clayton Valli, Patrick Graybill, Bernard Bragg, Mary Beth Miller, Freda Norman, Gil Eastman, Peter Cook, C.J. Jones, Nathie Marbury, Evelyn Zola, The Wild Zappers, Rathskellar, and many more. In hearing culture, it is rude to stare. However, in Deaf culture, staring is necessary. If you break eye contact while a person is signing to you, you are incredibly rude. That's like plugging your ears when someone is speaking to you. In hearing culture, facial expression is very limited. If you move your face or body a lot while you are talking, you can be seen as â€Å"weird† (and nobody wants to be weird).However, in Deaf culture, facial expression and body movement is required for ASL. It's part of ASL grammar. It's OK to be â€Å"weird† in Deaf culture†¦ it's normal! And absolutely necessary. In hearing culture, you normally introduce yourself by your first name only. Deaf people, however, introduce themselves by their full names, and sometimes even what city they're from or what school they went to. By city, I mean the city you grew up in, not what city you are currently residing in. And by school I usually mean a residential school you attended.The Deaf community is very small, and Deaf people like to find those specific commonalities with each other. Men are more likely to develop hearing loss or complete deafness than women. About 20% of Americans have reported some degree of hearing loss. 2-3 children out of 1,000 are born deaf every year. 9/10 children with a degree of hearing loss are born from hearing parents. 1 out of 5 people who’d benefit from hearing aids; actually wear them. About 4,000 cases of sudden deafness occur each year. 10-15 percent of sudden deafness patients know how they lost their hearing.

Sunday, September 29, 2019

Effects of Broken Marriage to Children

Effects of Broken Marriage to Children SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE COURSE BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY BY Marie Julianne I. Reyes CHAPTER 1 INTRODUCTION Generally, most broken marriages are the result of domestic violence in the home, particularly men abused their wives physically and emotionally, and if are children are involved in the marriage, it means they all experience the situation and then, imagine the suffering they had to go through before the marriage finally leads to break up.All these affects the children negatively and often makes them feel unhappy, especially as it as involves detention battle, it’s as if the parent are fighting over the children. As divorce proceeds and it is time for realism. The way the children survive depends on how the parents handled the divorce proceedings. The more stressful, the harder it will be for the children. From time to time, even when the divorce proceeding was less stressful, th e children will suffer emotionally and otherwise and this in turn tends to affect their academic words.In a situation, where by the children love both parents very much makes the divorce even more difficult for them. They have to make a decision to follow one of the parents, either the mother or the father, though, they don’t even know which of them to follow or side without causing sorrow to the other one. Children from Broken Marriage, always have poor results due to the fact that they do not have happy home and there’s no atmosphere for reading. Since they are not always happy, they think a lot about their family. Statement of the ProblemThis term paper seeks to discuss how and why does husband and wife got to the point of separation and how it affects their children. The following questions will answer it: 1. What should couples do before deciding to end a marriage? 2. What are the factors that cause Broken Marriage? 3. How does divorce affect their children? 4. Wh at lies ahead on the future of children who experienced this kind of situation? Importance of the Study All children/teenagers who are in this situation will help them realized that it is not a hindrance for them to give up easily.They will know and learn how to manipulate what they had been experiencing. It can also help ex-husband and wives on how to handle the situation to their children. Scope and Delimitation of the Study The main idea of this study, is the emotion or feelings of children specially teenagers on how they react and how they really affected having a Broken Family. Research Method Used This topic needs to deal with Case and Clinical Studies. In this process, it will help to adjust, to have a treatment and therapy needed by cases studied. Definition of Terms Used 1.Annulment– states that no valid marriage was contracted because the legal requirement of marriage we’re not met. 2. Marriage– is a relationship between husband and wife. 3. Brokenâ₠¬â€œ it can use to describe a marriage that has ended in divorce, or a home in which the parents of the family are divorced, when you think this is a sad or bad thing. 4. Divorce– legal dissolution of marriage; disunion; to put apart. 5. Desertion– when one partner walks out on the other without notice. 6. Separation– when one spouse moves out with notice; legal disunion of married persons.The Body Of The Term Paper Effects of Broken of Broken Marriage to Children â€Å"Until death do us part† is a promise that has been repeated often in the traditional wedding vows. Nevertheless, many couples enter marriage equipped only with hopes and dreams. The knowledge they need to make this her promise come true is often overlooked. They may be convinced that their marriage will endure a lifetime. Marriages are much like any of the other friendships people have. They are strengthened and weakened in many of the same ways. Like friendships, marriages only work with effort.The mixture when two people get together can create any number of challenges, to the point that they want to separate. The factors that causes the couples got separated are because of their differences such as race, religion, nationality and education. Despite all efforts, some marriages do end. Divorce is the most common method. Other marriages are also ended through desertion and annulment. But before deciding to end a marriage, couples should think first what would be the effect of their decision to the people around them most specially to their children.The children are the most affected of the divorce because this can lead them negatively and often makes them feel unhappy. The pain that children go through when it comes to a broken marriage is devastating and the pain is caused only by the parents. A broken home can make a child insecure. Insecure in a sense that he had no longer had a complete family he can call his own and living without either his father or mother wil l create fear and insecurities in him. This feeling of insecurities will even trigger if he is around his friends who are living a normal, happy and complete life.The insecurities, self-doubt and lack of confidence in a child can eventually make him uninterested in school. Sometimes a child’s reaction on his parent’s announcement of a divorce is not visible. He keeps to himself the pain, shock and anger he feels. This in turn makes him vulnerable to anger, depression, revenge, alcohol, crimes, drugs and so on. He makes these as his outlets. Too much depression, alcohol addiction and drug dependency, if left untreated, can make him mentally ill or can turn him into criminal. He may even attempt to kill himself if he can no longer handle all the misfortunes which he thinks is killing him softly.Growing up in a broken home may also cause children to have difficulty in future relationships and cause them to struggle with the issue of trust. The parents should help their ch ildren to adjust to what has happened. They must be guiding their kids by being supportive and positive about the child’s relationship with the other parent. Children need calm; the information should be given at a level they can understand. And the most important thing is†¦ tell each child individually that he or she is not the cause of the divorce and always be loved by both parents.

Saturday, September 28, 2019

Antimicrobial Peptides (AMPs) for Antibiotics

Antimicrobial Peptides (AMPs) for Antibiotics Dhayalini Yoginthran Antibiotic resistance is something that has been growing in the world, some might even say that we are entering or have already entered a post antibiotic world. It is currently one of the superior concerns in the 21 st century, especially in regards to pathogenic microorganisms. Throughout the years, research had allowed for the development of first line antibiotics that were efficacious against infections plaguing the population. Due to resistance build up towards first line agents, second line agents were then used to treat infections, which usually have a broad spectrum in treatment. In some cases pathogens have also acquired resistance towards multiple drugs, one such example would be Staphylococcus aureus (Zainnudin and Dale, 1990) . Antimicrobial peptides (AMPs) are substances produced by animals, bacteria and plants. They are also known as host defence peptides and are a part of the non-specific immune system. Differences between eukaryotes and pro karyotes show the potential of targeted therapy with the use of AMPs . They are dynamic and are of broad spectrum and have shown plausible evidence that they may be used as a new therapeutic agent. AMPs are quite small, have various sequences and lengths. They are also known to be cationic and amphipathic (Hultmark, 2003). They have shown considerable bactericidal activity against both Gram positive and Gram negative strains of bacteria, Mycobacterium tuberculosis , malignant cells as well as viruses that are enveloped (Reddy et al., 2004). AMPs work by the interaction with the membrane of the potential pathogen thus leads to the perturbation of said membrane. The peptide is then inserted into the bilayer of the membrane that causes the displacement of the lipids. The perturbation and the displacement actions render it easy for the peptide to be translocation into the intracellular target of the pathogen. AMPs are usually derived from coding sequences in a gene, databases of known AMPs have been curated to hold information of AMPs as well as to provide tools to predict possible AMPs that are found in genomes (Fjell et al., 2007). The Antimicrobial Peptide database (APD) is one of the major resource for antimicrobial peptide sequences that have been curated. AMPs from various phylogenetic kingdoms are available, making the prediction of models based on qualitative and quantitative activity easier. In order to bring the development of AMPs into light, certain objectives are to be met. An AMP must be active against the pathogen in which it is targeted against and must have a high therapeutic index. In order to look for a suitable AMP that can act as a broad spectrum antibiotic. A method will be explained to show the screening process to look for one such AMP. The method would be to employ template based studies. A template AMP will be used to look for peptides that have better antimicrobial activity and also is reduced in toxicity by altering amino acid sequence s. In order to elucidate positions of amino acids that are important in antimicrobial activity, a single amino acid in the peptide will be changed, and hence the changes will be studied. Template AMPs that could be used for this would be lactoferrin or magainin. The variety of peptides are designed based on the amphiphilicity and charge of the AMPs and their role in antimicrobial activity. It will be possible to synthesis peptides using a high throughput approach of arrays that is done together with a speedy luminescence assay to portray bactericidal activity. This would lead to us being able to perform a complete substitution method to study the amino acid changes in the desired peptide. Several substitution studies that have been performed have shown that the activity shown by the substituted amino acids differ with regards to the template AMP utilised (Schneider et al., 1995). A linguistic model shall be used to pinpoint patterns in natural peptides (Loose et al., 2006). It is po ssible that the novel peptide that is constructed based on this will show superiority against models that are generated based on the random shuffling of amino acid sequences. Functionally important patterns of amino acids will be found using this linguistic model. In a previous study conducted by Loose et al (2006), 4 out of 40 designed peptides showcased activity against E. coli and B. cereus at an acceptable concentration.

Friday, September 27, 2019

Persuasive Memo Research Paper Example | Topics and Well Written Essays - 1250 words

Persuasive Memo - Research Paper Example After a lot of reflection and consultation, I feel the company should preserve the surroundings by ensuring that water released into the environment prior to manufacturing is fully treated, which is a low cost program for Boston Beers and will reduce on water pollution. The following is a discussion on how it will benefit the community and the company. Concerns in the Community Resources such as clean water and air are getting more elusive daily, both in the community we operate within and in the world over. In Boston, Massachusetts, one of the major problems faced is water pollution (USEPA, 2013). Some members of the public continue to raise concerns over the frequent pollution of their primary water sources, water that they use for drinking, domestic consumption and industrial uses, among other things (USEPA, 2013). Often, members of the public have articulated that unclean water infiltrates their water lines, causing the water supplied to be unusable, especially domestically. In a study conducted, it was discovered that on the pollution index, water pollution in the Boston area went as high as 35.71% (MassDep, 2012). The study was based on water collected from beaches, rivers and residential areas. The beach waters were voted most polluted owing to the quantity of chemical effluent discovered on testing the samples collected from them (NRDC, n.d.). Apart from chemicals, the waters generally consisted of other wastes such as plastics and sewage. This has raised major concerns over the measures taken by the relevant parties in ensuring access to clean and usable water in the community. Where Boston Beers Comes in Boston Beers Company has a role to play in ensuring reduction in the level of water pollution in the environs of the company. The company is not solely to blame for water pollution. Even so, there are several reasons as to why the Boston Beers ought to be at the front line in making efforts to reduce water pollution. They are as listed. The samples of water that underwent testing, especially water from rivers, was high in brewery effluents. Brewery effluents are rich in nitrogen, carbohydrates, and cleaning reagents (Massachusetts Ports Authority, 2013). These are some of the wildest and most common water pollutants and are notorious for reducing oxygen in the water and consequently a rapid depletion in plant and animal life. It also leads to many avoidable ailments in the community that stem from consuming contaminated water. Secondly, Boston Beers Company performed poorly on the rating scales for measures against water pollution (USEPA, 2012). The company’s performance reflects in community’s opinions. As far as the community is concerned, Boston Beers is not doing enough to protect the environment against water pollution. This fault needs to be dealt with promptly and in the best means available. Finally, Kim Morotta of the MillerCoors once stated, â€Å"Without water, there is no beer†. Polluted water is rendered unusable for consumption and production (Massachusetts Ports Authority, 2013). As a company that is highly dependent on a steady flow of water, which is one of the primary ingredients, there is need for Boston Beers to participate actively in guaranteeing a steady flow of water. The Program and Implementation As earlier stated, the aim of the program is to protect the en

Thursday, September 26, 2019

Distribution of duties based on gender roles Research Paper

Distribution of duties based on gender roles - Research Paper Example Moral judgments about the gender based household duties of individuals are made by people in our daily life. Each and every individual owes some kind of work as their daily chores and others placed the demand for it on the individual who owes it. That kind of work is said to be the duty of the individual that the person is obliged to perform. Gender roles are often defined in the cultural context. The overall power relations that existed between the women and the men living in a society determine the distribution of their duties on the basis of gender identity. Basic inequalities among gender exist to a large extent within the households in relation to the household works they are assigned. In many societies even in the twenty first century the professional life of women are accepted only when they could well maintained their household duties along with their outdoor works . Whereas the working of the men outside home is natural and taken for granted. This inequality implies inequali ties in employment status of male and female and also their relations within the family. (Buckley and Moghaddam, 2-5; Sen) Thus the discrimination among men and women on the basis of the distribution of duties of their households in their everyday life is the social phenomenon that is intended to be studied in the paper. The paper reflects that shopping affects gender in a very extensive way through society The research hypothesis The situations of the households have changed over the years and the shares of the household chores performed by the male members of the family have experienced a significant positive change but women contributes larger proportion of the household works especially related ot shopping trends, till date. Research designs and methods Interest for the study The classic work done by Friedman in the year 1963 and then continued by Oakley in the year 1974 urged the sociologists to focus on the issue of the study of household work which was otherwise considered as a topic too marginal to be studied as relevant part of sociology (Buckley and Moghaddam, 6). Sociologists have now become increasingly interested in studying the social factors that determine the work performance of households and the topic became the focus for sophisticated research. There are certain findings that appear in literature work more consistently though the study of the household sector has not really been able to produce a consensus yet among general people. Among those findings what appears to be well documented mostly is that a greater share of the household chores and daily household works are performed by the female members of the family than the male members. Studies suggested that the females of the family invariably perform the largest share of the daily household duties though the relative shares of the work performed by the male and female members vary in terms of individuals’ characteristics and the household circumstances in which they are living the ir livelihood (Buckley and Moghaddam, 6). However with the changing nature of the society the situations of the households are also changing. Most of the couples in the twenty first century are trying to live a more balanced life with a more or less proper sharing of the household works. As women of the twenty first century are catching up with the capacity of their male counterparts in each and every aspects of life (be it political, social and even in economical aspects), the

Analysis Essay Example | Topics and Well Written Essays - 2500 words

Analysis - Essay Example this control system through the employment of two theoretical perspectives, thus demonstrating the differences between the outcomes arising from the two. For starters, Collier has identified the role of the entrepreneur as regards the social control he exercises over the employees, as a crucial factor in the control system that influences the overall operations of TNA. The success and credibility of this exercise of control on the entrepreneur’s part depends largely on the recognition of the importance of a set of beliefs and boundary systems that will decide what elements the control system will consist of as a package. A management control system essentially consists of various elements including the management accounting practices employed by a particular organization. In this regard, it is imperative to state that the control systems employed by the management are a result of evolution of various systems and beliefs over a period of many years. This is what formalizes and assists in the quantification of various information – financial and other. In doing so, the management identifies various elements of the control system that have to do with the external information relating to markets, consumers, competitors and their decision making mechanisms. This helps the management take decisions of its own. According to Collier, the organization’s control mix and the strategic choices arising out of the implementation of this mix to real time operations in the organizations are the basis of the various frameworks under which the organization’s management control system operates. While there are various frameworks for studying this management control system, Collier uses his paper to describe the 10 year old longitudinal field study of TNA through the frameworks laid down by Simons (1995) and Ferreira and Otley (2005), where both deal with formal systems based approaches as opposed to the informal, social or cultural forms of control. To begin with the

Wednesday, September 25, 2019

Healthcare finance Assignment Example | Topics and Well Written Essays - 250 words

Healthcare finance - Assignment Example Variability in contribution further implies variability in marginal cost equation because contribution is an element of the equation. In addition, contribution has direct impact on profit and change in the environment, with volume remaining constant, means lower profit to volume ration because of lower contribution. Further, reduced marginal cost, due to discount the discounted fee for service environment shifts the break-even point. Consequently, contribution influences change in the other three elements of the analysis (Gapenski, 2008). Ability to identify factors to cost is one of the important attributes of cost drivers. This allows for cost determination and ability to control costs. Another important attribute of an effective cost driver, which transcends to effectiveness of cost allocation, is the ability to identify the level at which cost occur, a feature that facilitate understanding of costs and their control (Gapenski, 2008; Kinney and Raiborn,

Tuesday, September 24, 2019

Cross Cultural Literature Essay Example | Topics and Well Written Essays - 2000 words

Cross Cultural Literature - Essay Example It is also a way to change perception regarding one’s culture and instead of stereotyping, people should learn the beliefs of others. While going global, the diversification is much more and one gets a chance to deal with different type of dealing with various types of people who are different from them in terms of culture, religion, habits and much more. At that time it is important for one to know the aspects of dealing with the diversification. Cross Cultural literature is important because of the consistent changing of trends from West to East. Communication Challenges in Cross Culture Communication is a great challenge while moving into the different cultures because if one act is followed in one culture then it’s not necessary that the same act will also be supported in other cultures. While going global or Glocal in business, the management should have the international understanding of the cultures so that it gets easier for them to communicate with different cl asses of people. There are certain cultural variables that need to be studied while communicating with different people; Attitudes It means stereotyping. Usually people when they move from one country to another for work purpose, these types of problems arise. Managers or employees working in that environment start over generalizing those who are different from their cultures. ... Role Role means the status and level of one based on his age. Usually every individual is treated equally but within these rules people try to discriminate their companions or subordinate. Language Language is a bridge between various cultures. It create the big difference because while communication there are different meanings of different statements. Example: â€Å"COME OUT OF THE GRAVE WITH PEPSI† This statement is considered right in context of west culture but when it comes to regions or cultures like India, this statement is proved to be wrong. For India where majority is the follower of Hinduism, this statement is not effective because it’s hitting their cultural values. So while sharing any idea regarding something, one should be alert or aware of the words he/she is using to give the idea because it may or may not directly pointing their culture but indirectly it could be taken in wrong meanings. One more example is â€Å"When YES doesn’t mean YES†. It means that when Chinese, Japanese and Pakistanis say YES while talking to someone, that doesn’t means that they will follow your commands, it actually means that â€Å"YES we are listening to you†. Non-Verbal Communication Non-Verbal Communication plays a very important role in context of cultural diversification. It includes kinesics behavior (E.g., Sticking out the tongue in China); Power distances (Proximity- E.g. The corner office, Closeness when talking), Paralanguage (e.g. the sound of silence), Objective Language (E.g. Monochronic vs. Polychronic) and most importantly eye contact. Trust in conducting Business within cross cultures There are some countries that do negotiate

Monday, September 23, 2019

Blowin' in the Wind by Bob Dylan Essay Example | Topics and Well Written Essays - 750 words

Blowin' in the Wind by Bob Dylan - Essay Example "Blowin' in the Wind" was a fantastic piece of talent for the era. The song puts forward questions of moral principles on the earth at the time, warfare, coercion, privileges, etc. The first stanza of the song "How many roads must a man walk down Before you can call him a man" raises the matter, that how difficult it becomes to get respect. It is fundamentally a protest song, which talks about the protesters of the era and how much they suffered to get heard. The poem also mentions about a white dove sailing seas. The dove is considered as a widespread mark for peace. Dylan uses it to show people's anxiety and unrest and their search of peace in that era of war. He compares this situation with a white dove flying around to find a peaceful and safe place. The symbol dove as used in the poem may also be viewed as a biblical reference. Dylan asks even the most tragic and painful questions beautifully as he asked "How many times must the cannon balls fly /Before they're ever banned." Thi s line translates his concern for the people who died or may die due to the war and when would it be ceased forever. In the next few lines he answers his question and declares that the answer can't be seen but it can be observed. He thinks that society can evaluate the answer it is in the surroundings (i.e., in the blowing wind). The second stanza begins with the words "How many times must a man look up /Before he can see the sky" Dylan asks that how much time it would take for men to find out that war doesn't worth the loss countless lives. Dylan goes on with the rhyme of the poem and writes "How many ears must one man have / before he can hear people cry" one more biblical reference can be observed in this line, in Isaiah 6:9 it is stated that those who refuse Jesus Christ will fundamentally be deaf to the humanity but if they get Jesus and unbolt their heart then they shall hears. Isaiah replies to this by stating "Lord, how long" It is about the similar query Dylan inquires about in "Blowin' in the Wind". After this line of the song there is an evident anti-war speech. The losses of soldiers in Vietnam were increasing and the protesters merely wished for a pullout of troops to protect lives. And once again Dylan follows the same rhyme by declaring that the answers are blowing in the wind. The last verse begins with the wordings "How many years can a mountain exist /before it's washed to sea" This is a symbol that entails if the world keeps on fighting and participates in wars; just how extensive will it be until we have ruined ourselves The replication of nearly each verse opening with "how many" pushes the urgency of change on the readers. A further reason for this is to illustrate how exhausted his generation was of the Vietnam War. "How many years can some people exist /before they're allowed to be free" is one more anti-war metaphor. Dylan is declaring that people being sent away to take part in the war and not be able to do what one selects has gone on for very long. The line that tracks this is "How many times can a man turn his head /Pretending he doesn't see" which is yet again an pacifist line. This means that the governments do not pay any attention to the dangers and

Sunday, September 22, 2019

Robert Frost’s “choices” in ‘A Road Not Taken’ Essay Example for Free

Robert Frost’s â€Å"choices† in ‘A Road Not Taken’ Essay Making a right choice is not always simple and easy. Though it is a task that everyone comes across many times every day, sometimes this â€Å"everyday† task becomes very meaningful, and affects a person’s entire life. This is the theme of Robert Frost’s â€Å"The Road Not Taken†. In the poem, Frost uses a variety of literary devices to bring out this theme, such as metaphor, images, diction, tone, repetition, rhyme scheme and structure.   The most striking use of literary device in this poem is Frost’s use of the extended metaphor. The entire poem is a metaphor comparing life and its choices to a journey through the woods, and about having to decide what choice to make. It is an apt analogy, because in life, one does move forward, like on a road. Similarly, sometimes life is easy-going without any major difficulties, but sometimes life has big problems—and this is appropriate in the road comparison because roads, too, are sometimes smooth and easy to ride on, while at others, they have potholes and ruts which make it a rough ride. Also, when the poem begins with â€Å"Two roads diverged†¦Ã¢â‚¬  it gives the impression that this is the first fork in the road the speaker has come to. This points to the fact that in every person’s life a time comes when s/he has to make a major choice. The comparison continues throughout the poem where one of the roads is described as â€Å"grassy and want[ing] wear†, and â€Å"less traveled by† representing an option which people had not often taken up. Similarly, when the speaker says, â€Å"Knowing how way leads on to way†, it is appropriate to a real-life setting, where, after making a choice in a certain direction, it is hard to think of â€Å"com[ing] back†, just as the poem suggests. Frost also makes important use of images, especially visual ones, which add to the poem’s influence on its readers. He describes the diverging roads in the â€Å"yellow† wood, the â€Å"grassy† road which â€Å"wanted wear† and the leaves which â€Å"no step had trodden black†. With such images as these, the reader is able to visualize with clarity what is being described, and this makes the poem more effective. It further places the poem in a true-to-life setting and makes it easier for the reader to understand and identify with the speaker. Another literary device which Frost uses in this poem to give it a real-life touch, and emphasize the importance of choices in our life, is his use of diction. The common everyday words that he uses, give the poem a realistic quality, and while this relates it to peoples’ everyday experience, also gives it a serious feel. For example, his choice of words such as â€Å"sorry†, â€Å"perhaps† and â€Å"really about the same† are important in conveying the simple, yet serious matter he is talking about, because he is speaking in a simple, yet serious way. Along with the diction, tone also plays an important role in the poem. A conversational tone is adopted throughout, and this lends great credibility to the words that are spoken. The conversational tone is a positive one, because though the speaker is talking about the past, he is not nostalgic. The tone serves to reinforce the theme, of making choices and their effects on later life, in a very positive way. The speaker is happy, and realizes that his decision earlier in life is what has influenced his later life. He conveys his satisfaction through his tone, especially in the second stanza and when he says â€Å"I shall be telling this with a sigh† (a sigh, most probably, of contentment). Such a tone is often achieved by repetition—not of a kind in which entire lines are repeated, but in which certain words recur. For example, the word ‘traveler’ occurs in line 3, right after ‘travel’ in line 2. Other examples include ‘way leads on to way’, ‘ages and ages’, and the recurring ‘I’ in the last stanza. Such repetition gives validity to speech, because it seems normal, with a word being spoken again just to emphasize, or starting a sentence, then breaking off, then beginning again. This happens in everyday speech, and thus this technique helps in developing the conversational tone. The repetition is, however, not only found in the recurrence of words. It is also felt in the steady a, b, a, a, b rhyme scheme, which, though different in each stanza, retains its similar quality throughout. Such deliberate rhyming does not, as it would seem, give artificiality. To the contrary, it serves to re-enhance the smooth, steady pace of the poem and helps bring out the theme even more—the theme of understanding and accepting that our choices greatly affect us. Frost’s ‘choice’ of a definite structure, as felt through the rhyme scheme is also an important literary device he makes use of. The poem is divided into four distinct stanzas, but there is also another sort of division. The first three stanzas are fused together as one part, with the second and third stanzas joined to the preceding one with the words â€Å"Then† and â€Å"And† respectively. Stanza 4, however, constitutes the second part of the poem itself. The last stanza is very obviously set apart from the rest of the poem, and this is to emphasize its importance. It is in this stanza that Frost tells about his choice and how â€Å"it has made all the difference†, and thus gives us his (implicit) statement about the choices one makes and the effects they have on a person’s life. The realization that his choice has influenced his life to such an extent, is also apparent in the title Frost has chosen for his poem. â€Å"The Road Not Taken†, as the name itself suggests, is about the option which he did not take up, when making a decision. This is evident in the poem too, when he contemplates upon the road that he did not take, â€Å"look[ing] down† it as â€Å"far as [he] could†, and then suddenly (he abruptly uses the word â€Å"Then†) takes the other. On the whole, the poem conveys the theme of choices bearing a strong effect on a person’s later life, very effectively. Though each line or each stanza might not lead to an immediate understanding of this theme, all the devices Robert Frost uses in his poem contribute to the readers’ appreciation of it. Appreciation is, after all, the first step to understanding, and this appreciation was, after all, brought on by Frost’s â€Å"choices†.

Friday, September 20, 2019

Addictive Properties of Sugar

Addictive Properties of Sugar Sugar is naturally present in most foods, but with an increase of both modified food and sweet cravings, people have become addicted even more than cocaine users are addicted to cocaine. Overtime, several people have grown to be health conscious and have committed themselves to eating healthy foods. Some have even gone to the point where they do not eat any type of sugar whatsoever. Before one completely removes sugar from their diet, it is crucial to understand what sugar is exactly. Sugar is a carbohydrate made up of carbon, hydrogen and oxygen. Although those who cut out sugar from their diet completely have good intentions, a certain amount of sugar is still needed for the body to have energy. But when is it too much? Several doctors recommend to intake 55 to 60 percent of your daily caloric intake from carbohydrates. This has become increasingly difficult for some, especially those that exceed that amount. Studies have shown that some people have become heavily dependent on dail y sugar intake, with some even becoming addicted to it. Some doctors have gone against that claim, saying that in order to become addicted to sugar, they have to meet certain criteria and most people are not technically addicted. On the other hand, drugs like cocaine are known to have an addictive property to them. Most people that are users of cocaine become addicted and dependent on it. The question that many people are asking is if sugar is as addictive as drugs. To understand what makes people want sugar so much, researchers have to go all the way back and understand the principles of sugar. In essence, sugar is a carbohydrate that is split into several categories of identification. Not all sugar is the same; similar to how not all drugs are the same. There are several types of sugars such as beet sugar, white sugar, powdered sugar, malt sugar, etc. ‘Simple carbohydrates, or simple sugars, are composed of monosaccharide or disaccharide units. Common monosaccharides (carbohydrates composed of single sugar units) include glucose, fructose, and galactose’ (James). Fructose is the sugar present in fruits. Lactose is present in milk sugar. Maltose is present in grain products. And sucrose, one of the most common, is present in sugar cane and sugar beets. All of these types of sugar differ in the amount an individual should eat. They also differ in taste, with some sweeter than the other. â€Å"Any food where sucrose, fructose, gluco se, corn syrup, honey, or other sugars are listed as the first ingredient on the packaging can be defined as sweets† (Schmitt). Just as there are different types of sugars each having different qualities and properties, in the same way drugs, specifically psychoactive drugs, can be divided into four main categories. Those are: stimulants, depressants, opiates and hallucinogens. All of them are addictive and induce dependence. Stimulants, like cocaine, amphetamines and ecstasy, stimulate the central nervous system. Depressants have an opposite effect by slowing down the central nervous system (CNS). Examples of depressants are alcohol and cannabis. Opiates also act in the same way as depressants and slow down the CNS. Some well-known opiates are heroin, morphine, opium and methadone. Hallucinogens change a person’s perception of reality and time. Commonly used hallucinogens are LSD and psilocybin (magic mushrooms). Addiction has both a biological and behavioral component. Our brains instinctively find certain things pleasurable, such as eating certain foods and having sexual intercourse. The brain has a specific reward circuitry that makes us want to do what we need to survive. The brain interprets anything that stimulates the â€Å"reward pathway† as necessary for life and needs to be repeated. Many things, however, that aren’t necessary for life can stimulate this reward circuitry, including drugs, sugar, junk foods, and even behaviors such as gambling and exercise. (Rettner) The reason we get pleasure from these substances, that aren’t in fact crucial for survival, is because they cause the release of a neurotransmitter called dopamine in an area of the brain called Nucleus Accumbens. Dopamine helps control the brains reward, pleasure and motivation centers. Dopamine also helps regulate movement and emotional responses, and it enables us not only to see rewards, but to t ake action to move toward them. (Frances) Another hormone called serotonin is also responsible for the euphoria that’s felt after ingesting certain substances. Studies have shown that after ingesting drugs and eating certain foods, especially those that are high in sugar, serotonin and dopamine levels in the brain significantly increase. This leads the individual to feel pleasure and euphoria and motivates them to repeat this process. This is the mechanism that causes addiction. Both sugar and cocaine cause a temporary high soon after they enter the bloodstream but only to cause many debilitating problems after their effects wear off. An intake of sugar that exceeds the recommended daily amount can lead to very serious side effects. That includes an increased risk of type 2 diabetes, heart disease, several types of liver disease, an increased probability of developing cancer, obesity, depression, increased risk of yeast infections, a weaker immune system, tooth decay, etc. The side of effects of cocaine include, but are not limited to; permanent damage to blood vessels, high blood pressure (leading to heart attacks, strokes, and possibly death), liver, kidney and lung damage, malnutrition and weight loss, severe depression, severe tooth decay, etc. Besides the addiction they cause, both sugar and cocaine have several side effects in common. On the other hand the methods of treating a cocaine addict and those for treating a sugar addict differ greatly. Most professionals agree that the best solution for any addiction include sugar and cocaine addiction is prevention. Prevention of the development of an addiction is the most effective way to tackle the problem, due to the fact that after an addiction develops, treatment is quite hard and psychologically challenging. Sugar addicts are advised to increase their protein intake because protein-rich foods like meat, nuts, and beans provide a steady and balanced source of energy for your body, which can help eliminate cravings for sugar-containing foods. Taking probiotics is also helpful because excess bacterial growth in the body creates sugar cravings since bacteria thrive on sugar. Eating healthy saturated fats is also a method that quickly yields results since saturated fats like coconut oil; raw, pasture-based butter, grass-fed milk and cream are all excellent healthy fats that will provide solid sustenance for your body thereby eliminating sugar cravings. There are a number of treatments for cocaine addicts including pharmacological approaches and behavioral interventions. Although there are not any FDA-approved pharmaceuticals to treat cocaine addiction, several medications designed for other diseases like vigabatrin, modafinil, tiagabine, disulfiram have been reported to reduce cocaine use in controlled clinical trials. Behavioral treatments for cocaine addiction can be divided into two categories: motivational incentives and cognitive-behavioral therapy. Motivational incentives use an exchange system where participants receive prizes for drug-free urine screenings. In other words individuals are encouraged to not use cocaine in order to qualify for a prize. Cognitive-behavior therapy treatment involves helping addicts to replace their drug-seeking behaviour with other, healthier, ways of dealing with their everyday issues. This type of treatment is designed to help the recovering addict understand the cause of their addiction and d rug use and to create a healthier lifestyle. After analyzing several studies on sugar, it is concluded that sugar can become addictive when overeaten, but is it more addictive than cocaine? Statistics show that the effects of sugar addiction is to a lesser degree than that of cocaine. Works Cited Carbohydrates. Nutrition and Well-being A-Z. Ed. Delores C.S. James. New York: MacMillan Reference USA, 2004. 2 vols. Frances, Allen. Dopamine. Psychology Today: Health, Help, Happiness + Find a Therapist. Psychology Today, June 2013. Web. 04 Dec. 2014. Rettner, Rachael. Is Sugar a Drug? Addiction Explained. LiveScience. TechMedia Network, 28 Oct. 2013. Web. 02 Dec. 2014. Schmitt, B.D. Sugar and Sweets. RelayClinical Education. Cengage Learning, Feb. 2012. Web. 21 Nov. 20Sugar 101. Sugar 101. American Heart Association, 19 Nov. 2014. Web.24 Nov.. 2014. Schmitt, Barton. Sugar and Sweets. Pediatric Advisor:. Childrens Health Network, 15 May 2012. Web. 24 Nov. 2014. Taubes, Gary. Is Sugar Toxic? The New York Times. The New York Times, 16 Apr. 2011. Web. 01 Dec. 2014. Venuto, Tom. Is Junk Food As Addictive As Heroin? Basilandspice.com. Cengage Learning, 3 Nov. 2009. Web. 15 Nov. 2014.

Thursday, September 19, 2019

Cell Morphology and Motility Essays -- Biology

Tumor cells try to spread throughout the body. In order to do so, these cells need Rho and ROCK or Rac to signal their movement. There are at least two types of morphology (shapes/forms) that need these signals for cell movement. One type is the elongated morphology, which needs to use Rac for signalling, and pericellular proteolysis (an enzyme) for movement. The other type is the rounded (amoeboid) morphology, which uses RhoA and ROCK signalling. Initially, tumor cells were known to take the elongated form. It is now known that the rounded shape also exists and possibly other morphologies as well. This research is focused on tumor cells that have rounded morphology, elongated morphology, and those that can utilize both forms. There has been research in attempts to inhibit, or block, these signals in order to stop tumor cells from spreading. However, this may cause a problem for other cells that may need to move to certain places of the body to function. Researchers have experimented with the use of inhibitors, such as Y27632, C3, and a combination of Y27632 and C3, on different types of tumor cells to see what percentage of cells still invaded to a certain distance. This information is compared to the percentage of untreated cells that invaded the same set distance. The effectiveness of these inhibitors are then related to the type of morphology (elongated or rounded or both) to see if certain types of inhibitors work better in a type of morphology. More research has been conducted to find the percentage of different tumor cells that have invaded three different depths. This is also used to analyze the effectiveness of the inhibitors on the varying types of morphologies. The basic procedure for this type of experiment is d... ...affected by these inhibitors known at this point? Is it possible that there are other morphology changes and signals involved in cell movement? The hopes for developments in the fight against cancer are high, especially in the hearts of innumerable patients, families, and friends. Each small step in the right direction is a step toward a cure, and it's progress such as these discoveries that will someday help save and improve the lives of countless individuals. We would like to thank the people who sit behind a microscope ten hours a day. They are committed to watching blobs move around on a plate in the hope that these blobs can shed light on the diseases that hurt, cripple and kill our fellow human beings. The future is brighter because of the problems being tackled, and the prospects of tomorrow give reason for the contributions and investments of today. Cell Morphology and Motility Essays -- Biology Tumor cells try to spread throughout the body. In order to do so, these cells need Rho and ROCK or Rac to signal their movement. There are at least two types of morphology (shapes/forms) that need these signals for cell movement. One type is the elongated morphology, which needs to use Rac for signalling, and pericellular proteolysis (an enzyme) for movement. The other type is the rounded (amoeboid) morphology, which uses RhoA and ROCK signalling. Initially, tumor cells were known to take the elongated form. It is now known that the rounded shape also exists and possibly other morphologies as well. This research is focused on tumor cells that have rounded morphology, elongated morphology, and those that can utilize both forms. There has been research in attempts to inhibit, or block, these signals in order to stop tumor cells from spreading. However, this may cause a problem for other cells that may need to move to certain places of the body to function. Researchers have experimented with the use of inhibitors, such as Y27632, C3, and a combination of Y27632 and C3, on different types of tumor cells to see what percentage of cells still invaded to a certain distance. This information is compared to the percentage of untreated cells that invaded the same set distance. The effectiveness of these inhibitors are then related to the type of morphology (elongated or rounded or both) to see if certain types of inhibitors work better in a type of morphology. More research has been conducted to find the percentage of different tumor cells that have invaded three different depths. This is also used to analyze the effectiveness of the inhibitors on the varying types of morphologies. The basic procedure for this type of experiment is d... ...affected by these inhibitors known at this point? Is it possible that there are other morphology changes and signals involved in cell movement? The hopes for developments in the fight against cancer are high, especially in the hearts of innumerable patients, families, and friends. Each small step in the right direction is a step toward a cure, and it's progress such as these discoveries that will someday help save and improve the lives of countless individuals. We would like to thank the people who sit behind a microscope ten hours a day. They are committed to watching blobs move around on a plate in the hope that these blobs can shed light on the diseases that hurt, cripple and kill our fellow human beings. The future is brighter because of the problems being tackled, and the prospects of tomorrow give reason for the contributions and investments of today.

To Kill a Mockingbird by Harper Lee :: essays research papers

Atticus Finch was a character from a small town called Maycomb in a time that we come to know is shortly following FDR’s first inaugural address. Times are hard in small town America and ethics as well as morals are shaped by the way people interact with one another. Atticus has many admirable character traits; tranquility, honesty, humility, and a strong sense of civic duty.   Ã‚  Ã‚  Ã‚  Ã‚  Atticus is asked to defend Tom Robinson, an African-American man accused of raping a Caucasian woman. The penalty for rape in Maycomb was death. Although Atticus is a single father and has a busy legal practice, he accepts the invitation to defend Tom Robinson. The tone in which he is received for accepting the case would hamper even the bravest of souls. He still carries himself with a certain integrity that transcends time. Atticus personally stands up for Mr. Robinson even with the threat to his own safety. He continues to be neighborly to Mrs. Dubose and her garden, as well as others who he comes in contact with.   Ã‚  Ã‚  Ã‚  Ã‚  Atticus is not only a lawyer but he is a single father of two young children. With the help of Calpurnia they raise Jem and scout with a deep-rooted sense of honesty. Gem recalls not ever being hit by his father and the fact that Jem never wants to put his father in that position tells the audience a great deal regarding the father-son dynamic that they share. His ability to relate to his daughter, Scout, is impressive due to the loss of her mother. He is able to explain things in a way that lets the children reflect their own feeling on situations. He compromises and assumes the role of a mentor. He is perfectly content to let his children believe that their father is an old lawyer without many non-academic virtues. He surprises them again and again.   Ã‚  Ã‚  Ã‚  Ã‚  The trial of Tom Robinson shows the audience a side of Atticus Finch that is grounded in civility. The obvious comparison is to that of the prosecuting attorney. The latter is disheveled and cocky. He carries himself with a certain swagger that exudes a pompous aura. I have not read the book in over a decade so I am not sure if the character was exaggerated in the movie in order to present a more appealing contrast in characters; even if that is the case Atticus still carries himself with the tranquility and humility of a good-hearted person.

Wednesday, September 18, 2019

Placebos: Can a Sugar Pill Cure? :: Biology Essays Research Papers

Placebos: Can a Sugar Pill Cure? Placebo: the word is Latin for "I will please." Originally it started the Vespers for the dead, often sung by hired mourners, and eventually "to sing placebos" came to mean to flatter or placate (1). Later, the term was used for any kind of quack medicine. Today, it is a medicine that has no value in itself, but improves a patient's condition because the patient believes it to be potent. Belief in a swallowed sugar pill or saline injection has been shown to produce real reactions. 80% of patients given sugar water and told it is an emetic respond by vomiting (1). People often show an allergic response to something they believe they are allergic to, even if it is only plastic flowers. Does this strong reaction hold true for more serious medical conditions, then? There are three explanations as to why placebos may work. The first, called the opoid model, says that the positive response is a result of endorphins released in response to swallowing a pill, etc. The second is the conditioning model, which holds that the important factor is not the medicine, but contact with a medical professional. Because patients are used to getting better after they go into a doctor's office and talk to someone in a white coat, they are psychologically conditioned to get better after contact with the medical environment. The last is the expectancy model, in which patients improve because they expect the placebo to have a certain effect. There are even more arguments, though, as to how the placebo effect has been exaggerated or fabricated. Some studies include additional treatment along with the medication, sosimply being in a study may produce results (1). Some studies on placebos often show similar rates of success for a drug and a placebo, but do not include a control in which no treatment is used. In such studies, it is impossible to tell what improvement was actually due to the placebo and what would have happened anyway (3). Patients may also tend to report improvement because they think this is what is expected. This is especially true with poorly designed response forms with more options for improvement than worsening. Many illnesses, like colds, improve by themselves given time. Others, like depression and chronic pain, fluctuate. Thus improvement in these types of illness might well have happened without any medicine or placebo.

Tuesday, September 17, 2019

Drug Testing Law

Laws for the test of employees or job applicants for drug or alcohol abuse have evoked the consciousness of many since its inception in 1986 when President Ronald Reagan signed an Executive Order 12564, that prohibited all federal employees to refrain themselves from using illegal drugs, as a condition of federal employment. And then two years later, Congress passed the Drug-Free Workplace Act of 1988 which created federal Mandatory Guidelines for Federal Workplace Drug Testing which was applied to executive agencies of the federal government, the uniformed services, and contractors or service providers under contract with the federal government.Although this Act was only applied to Federal governments yet states and Local Governments followed the suit.   There is no doubt of the fact that Drug and Alcohol abuse by employees creates loss of billions of dollars each year and gives a great set back to the economy as a whole yet from the employees point of view it is a sheer violation of their personal rights, and its misuse is a cause of humiliation to several prospective employees. It is moral duty of the employers to check the menace of drug edicts in the work place but this moral policing disrupts Kant’s theology of Categorical imperative.Internationally,   the of drug testing in work place is covered in a Universal Declaration of Human Rights, Article 12 whereby it is declared that â€Å"No one should be subjected to arbitrary interference with his privacy†.The 1996 ILO Code of Practice on Management of alcohol and drug-related issues declares that the testing should be undertaken in accordance to national laws and practice.  The Guiding Principles of this   testing, which is mentioned in the Annex V of the Code of Practice, clearly emphasis on workers rights, employers rights, public rights and individual rights.Infact even in 2003,   the International Labor Organization reported that , â€Å"Drug testing in the workplace is an issue beset with technical, legal and ethical controversies.†(Legal Testing In Work Place, Last Change On Tuesday, 31st October 2006.)Even the European Convention on Human Rights, adopted in 1950 to guarantees the right to privacy, except â€Å"in the interest of national security, public safety or the economic well-being of the country, for the prevention of disorder and crime, for the protection of health and morals, or for the protection of the rights and freedoms of others† .In the European Union, In the European Directive 89/391/EEC on the introduction of encouraging in improvements in the safety and health of workers at work, applies according to Article 6 that the employer have a duty ensuring the safety and health of workers in every aspect related to the work, with Art.6(5) exonerating the workers from liability for financial cost.  Even in Artical 11 states that â€Å"Employers shall consult workers and/or their representatives and allow them to take part in dis cussions on all questions relating to safety and health at work†.In different countries there are different patterns for drug testing in the work place. Only Finland (2003), Ireland (2005) and Norway (2005) reports clearly and specifically addresses the issue of drug testing in the workplace.   Nevertheless, for different countries, there are different patterns/differences are visible.Kant believes that human beings plays a very important role in creation. Just merely passing the law does not the justify the action. The ordering of the use of drug in workplace is a system that cannot persuade moral action or regarded as bases for moral judgments, In his ‘Groundwork of the Metaphysics of Morals' (1785) Kant gave us three versions of the Categorical Imperatives of all the moral commands are based:1. ‘Act as if the maxim of your action was to become through your will a universal law of nature.'In Christianity this simply means that ‘You treat others if you wan t others to treat you.' (Matthew 7:12). But the question arises how it is connected to Compulsory drug testing in work place? The reason is simple, the compulsory drug testing is itself a derogatory and you are treating others in humiliating manner.â€Å"'Act in such a way that you always treat humanity, whether in your own person or in the person of any other, never simply as a means, but at the same time as an end.'In this context it implies that drug testing is unfair, as the innocents who has never touched drugs all through the life have to face the testing which implies the test of urine. Humans are the most important factor in deciding what is moral or ethical and their suffering is never justified as a means to any end.3. ‘So act as if you were through your maxims a law-making member of a kingdom of ends'Before making or implementing any law, the rights of others should always be kept in mind. No one should involve himself or herself in Prisoner’s Dilemma i.e. n obody should just follow the selfish interests and others should also not become a puppet and gets stuck in the web of incredulous life.   The American Civil Liberties Union opposes indiscriminate urine testing (American Civil Liberties Union Briefing Paper Number 5 +—————————–+ DRU)The Kant theory says that human nature was fundamentally good and can understand and inherent in their character, the moral choices. It is immoral to take drug in Work places because it can be harmful to the company, but intruding into the privacy of the individual even if he or she is innocent which according to the company is an act of morality but amount to unethical behaviorAs the man was born in this world, he is carrying along generation to generation among others the characteristic or trait of what he called as Selfishness or selfish motive. And this trait is explicitly integrated in the theory Psychological egoism, which prop ounds that every person is in a possession of but one ultimate aim: her own welfare. All the activities that he does indirectly or directly are encircled around his or her own interest.   If you are doing something for your own sake that intricately involves your activity is benefiting yours and others and also must have desire to do the thing for your own sake.Desire is the most prerequisite thing for psychological egoism. If it is a desire to do certain things then the satisfaction of these desires is a part of your welfare. If I am helping others and here also your desire comes and is a part of welfare. In this case of drug testing, here the employers implies the drug testing for the welfare of others but it is his self interest or urge of profitability and maintaining morality in the work place that plays in the mind of the employers while imposing drug testing on employees. This is a law in itself but became a desire – a desire of employers.A bigger problem for psychol ogical egoism is that some behavior does not seem to be explained by self-regarding desires. Say a soldier throws himself on a grenade to prevent others from being killed. It does not seem that the soldier is pursuing his perceived self-interest. It is plausible that, if asked, the soldier would have said that he threw himself on the grenade because he wanted to save the lives of others or because it was his duty. While this law is encircled with lot of criticism, the psychological egoist implies that what employer is doing is right.Though he is pursuing his own self-interest then also it is advocated that what he is doing is good for the Society as a whole. But he might is taking away the right of job to the deserving or qualified candidate, it is also possible that though he must he taking drugs in the past but has recently put an end to it. In this situation, you are deriving his or her fundamental right to live.This psychological egoist indicates that companies should adopt the method or procedures by propagating the welfare and profit that is attached to this law, and then implemented with the self-interest of the company, explaining all the positive effects to the people.In-fact, the law states that you don't have to submit to drug testing if you don't want to. That's your right. But, the consequences might be the same if you failed to comply the drug testing, because then you will be considered guilty until you are proven innocent under the current program. Again, under municipal or state drug testing laws, an employer might have good cause to fire you, while potential employers might refuse to hire you.This drug testing may reduce drug-related problems, but it may not reduce the harm that the drugs caused in society. Indeed, this process increases the harm to those not deterred, by causing collateral harmful impacts on family members and others.Its desire impact on the Society is the decrease in employment opportunities for drug users, additionally it also creates economic problems for drug users and their families, and in turn the trauma that is caused due to unemployment again increases the chances of drug users towards more use of drugs to relieve from trauma and stress. For example, in 1990, 1.1 % of employed adults use the cocaine, whereas the rate for unemployed adults was 2.7%, National Institute on Drug Abuse, 1991. Thus the removal of drug use from the work place may not reduce the number of problem users but may actually increase it.REFERANCES1.  Ã‚  Ã‚  Ã‚  Ã‚   Legal status of drug testing in the workplace, http://eldd.emcdda.europa.eu/index.cfm?fuseaction=public.Content;nNodeID=16901;sLanguageISO=EN, Last change: Tuesday, 31 October 20062.  Ã‚  Ã‚  Ã‚  Ã‚   Drug Testing in the Workplace, From the ‘Lectric Law Library's stacks, http://www.lectlaw.com/files/emp02.htm3.      Shaver Robert, (4th Nov. 2002), â€Å"Egoism†, Stanford Encyclopedia of Philosophy.

Monday, September 16, 2019

The Character Building through Character Education in Elementary School

Nowadays, several people need the improvement in intensity and quality of character education implementation in formal educational institutions. This claim is based on the growing social phenomenon, namely the increasing juvenile delinquency in society, such as a mass brawl and various other cases of moral decadence. Even in certain large cities, these symptoms have come to the extent that is very disturbing. As the example, several educated people doing corruption in high institutions such as in attorney.These phenomena are obviously not expected to happen in the society. Therefore, the formal education institutions which are functioned to create the younger generation is expected to increase its role in the formation of personality of students through increased intensity and quality of character education. Before we continue the discussion about the need of education nowadays, it is better to know the definition of character itself. Character is attributes or features that make up and differentiate one individual from other individuals.It is the most important essence a person can possess, as it defines who a person is and frequently measured to refer to how good a person is. On the other words, a person who shows signs of personal eminences which are suitable to what society expect, might be considered to have a good character. Character building is the way to strengthen one’s character by molds oneself into a productive person within one's sphere of influence. Developing such personal qualities seems as a purpose of education. It is commonly emphasized qualities that include trustworthy, respect, and responsibility.Those pillars of character building should be learned from the early age in order to devote the strong foundation of character. In this essay, we will converge with the concept, the application, and the effect of character building in the schools. First of all, we deal with the concept of character building in the schools. Character buildi ng in school, we call this term as character education, is applied to the national curriculum method that turns around developing â€Å"good character† in students by practicing and teaching moral values and decision making.On the other word, character education is an investment system of the character values to the citizens of schools that include components of knowledge, awareness or volition, and actions to implement those values. As Theodore Roosevelt expresses that to educate a person in mind and not in morals is to educate a menace society. His statement implies that if we want to make students good at not only cognitive aspect but also have a competent in moral aspect, we should educate them in a pleasurable condition. Character education is not a â€Å"quick fix.†It provides long-term solutions that address moral, ethical, and academic issues of growing concern to our society and key to the safety of our schools. Character education presupposes that schools hav e the responsibility to facilitate students to encourage fundamental moral values to conduct their behavior throughout life other than help them to be smart in the lesson. According to Ramli (2003), character education has the essence and the same meaning as moral education. The goal is to establish the students’ personalities, to become a good human being, society, and citizens.This means that the teacher should facilitate to shape the character of the students in order to achieve the purpose of character education. Secondly, we cope with the application of character building in schools. Internalizing values through the curriculum in elementary school grades is one of the most workable, most used approaches. It is the most workable because we should internalize the character building from the early education, in the elementary school, in order to give strong foundations. Many schools and school systems begin with a core staff and expand gradually to include all staff.Another approach matches core values or character traits concepts to appropriate disciplines, for instance, freedom of conscience and expression with civics, and conservation with science courses. In most instances these concepts are addressed in segments of time, such as six-week units. Several elementary schools assign some time daily for values or character instructions. Schools should be used as venues to practice value or character traits. Students in all grade levels should have opportunities to practice values and character traits that range from role playing and decision making exercises to actual community service.As schools implement values and character education, the implicit curriculum should not be ignored or underestimated. The manner in which teachers and administrators relate, how teachers relate to parents and communicate with students all provide invaluable opportunities for modeling behavior based on the values and character we seek to develop in students. This modeling process should permeate the total school climate, including the way discipline is administered. Classroom management strategies, such as cooperative learning, can encourage the development of such values as trustworthiness, respect, and responsibility.Furthermore, these values will be explained below. First of all, we deal with the how to internalize to be trustworthiness. Trustworthiness has four basic values for children which are be honest, be reliable, have the courage, and be a good friend. The teachers teach the students to be honest through class management that they do not allowed to cheat from their friends’ work or their own notes when taking the quiz. In addition, the teachers also give the students chances to be reliable. They are learned to keep their promises such as to collect the assignment on time.To have the courage, the student be taught to do what is right in the society based on norms and laws, even it seems difficult. For instance, when the students tak e the final examination, the teacher asks them to inform while the other students are cheating. On the other word, the teacher should internalize good condition in the classroom. Moreover, the teachers educate their students to be a good friend. The teachers can conduct the class as a group discussion and each group has a leader. Through this method, the students can learn how to cooperate and do not betray the trust in the group.Then, we contend with the second value of character building which is respect. This value has three domains which are respect for the environment, respect for others, and respect for self. The teachers educate the students to respect for the natural environment by care for and conservation of land, trees, clean air and pure water, and of all living inhabitants on the earth. This particular way can be accomplished in school day through voluntary labor service to make the school environment healthier. Furthermore, the teachers raise the students to respect fo r others.As the example, the students listen to what other students have to say when they are in the discussion. They should appreciate what their friends have done. Not only that, they also should be courteous and polite to all of the people, especially for the teachers in the school. Afterward, the students can respect themselves. They should be taught to have self control of cleanliness. They learn to have good habits of personal hygiene and grooming. As the example, they throw the trash in the dustbin. In addition, the students should respect for their physical, mental and fiscal health.They learn about the awareness of the importance and conscious activity toward maintaining fitness and exercise in the school. Lastly, responsibility is the most important value to be taught. The students are learned to take responsibility for their action. They are not allowed to make excuses or blame others. Evidence demonstrates that mostly, students still do not have enough responsibility in school environment. Students who do not finish their homework usually blame other person that actually does not include in their problem. They make a pretext of their fault because of their parents do not remind to finish the homework.It is the ironical condition. Properly, the students should make their own notes to remind them about their task in school. In this case, the teachers also have contributions to avoid this particular event. After the class ends, the teachers should form the habit of prompting the students about the homework and the next lesson in the class. By doing this method, the students learn to take care of their own business and reach the goal to get the responsibility person. Afterward, we deal with the effect of character education. Embedded in character education are guidelines for successful living.Trustworthiness, respect and responsibility navigate the students to the journey to better person. The students explore education as life and life as learning pos itive approaches for setting and achieving the goals. They also learn that living each day to its fullest means more than waiting for moments here and there. Character education presents life with context, inviting them to listen, share, explore, and reflect. Cultivating knowledge for purposeful living, students learn through literature, art, humanities and throughout the existing school curriculum the benefits and consequences of behavior.They learn the power of choice. They learn to appreciate the qualities of being human and to share their appreciation at home, in school, and in the community. Based on the above explanations, it can be affirmed that the character education efforts designed and implemented systematically to help students understand the values of human behavior associated with the Almighty God, self, fellow human beings, the environment, and nationhood embodied in thoughts, attitudes, feelings, words, and actions based on religious norms, laws, manners, culture, an d customs. The students need standards and the skills to achieve them.They need to see themselves as students engaged in a continuing pursuit of excellence. These standards of excellence in school work and behavior will encourage students to develop qualities like perseverance and determination, and those virtues will affect every aspect of the students’ lives as they mature. Hopefully, the values, moral influences, and noteworthy characteristics we model and discuss will outlast academic facts and figures. Thus, we can leave the students a legacy that will remain constant throughout life: to know the good, love the good and do the good.

Sunday, September 15, 2019

External Factor Are Affecting the Ecosystems Essay

The word ecosystem refers to the combined physical and biological components of an environment; these organisms form complex sets of relationships and function as a unit as they interact with their physical environment. Ecosystems are constantly changing naturally, and they’ve got a specific and stable climax, equilibrium. Living as well as non-living factors may have an impact in an ecosystem such as the impact of humans in ecosystems by hunting, fishing, agriculture etc. r climate change may affect an ecosystem and dare it to adapt to the conditions. Will human’s activity affect the equilibrium of the arctic wolves ecosystem? Equilibrium refers to balance, so†¦ will human’s activities affect the balance of the physical and biological components of the tundra? Human activities, which affect the arctic wolf’s ecosystem, the tundra, are pollution, chemical contamination and overdevelopment. All of them are harmful to the ecosystem. Pollution affects in directly the tundra, habitat of the Arctic wolf. Pollution leads to Global Warming and this affect the global temperature, as a result ice melts and the tundra is affected because its an ecosystem nearly made up on ice, so eventually the ecosystem would be endangered and also the species that are contained in the ecosystem. Lately, thousands of â€Å"green† organizations have been generated to promote the green habits and to try to reduce pollution worldwide, reducing also the vulnerability of the tundra biome. Their projects consist in reducing wastes of any kind of energy source and saving any resource we get. This will involve social aspects also in the way that our society must take part and have an impact into world pollution, which will finally affect the tundra ecosystem; it has lately become popular to be ecofriendly. This ecologic movement has also affected the fashion industry which lately looks for looks with more pure materials, not much synthetic ones, also they’ve preferred clothing with pure cotton, even not only the materials of clothing are involved but the message in the clothing’s have taken a very special impact in the society. Hunting, affects directly and indirectly to the ecosystem of the Arctic wolf, it affects the interaction of living organisms by hunting the animals. The overhunting of species such as the musk ox and caribou in Alaska and North America were even near of extinction. This would create unsustainability on the ecosystem because there would not be equilibrium in the food chain and all the animals that have any relationship with the specie would me affected by don’t having a predator or a prey. Hunting in the tundra has had a very negative effect because important species suck as the musk ox have nearly got to extinction. By 1950, herds in North America were reduced by ninety percent, so this made the American population realize what was really going on in their country. They were loosing biodiversity and so laws were created to protect animals. This had an economic impact, because musk ox’s (prey of the arctic wolf) leather was part of the market so it has also a social impact, not only from for hunters but for the fashion industry which had a relation with musk ox’s fur and leather. Chemical contamination also affects the Arctic Wolf’s ecosystem. Lately, Petroleum and Coal or Natural Gas, Iron, Lead or Zinc mines and mineral exploration and exploitation and extraction are increasing worldwide especially in the Arctic. The development affects the Caribou, which are one of the main species present in the Arctic wolf habitat. Overdevelopment indicates to the building of roads and buildings in the tundra, this lead to more circulation. Fragile tundra areas of plants are taken out for the creation of these roads. Without plants to give nutrients to the soil, earth will stop being rich and will abolish the community of flora in the tundra. After discussing all the direct and indirect human impact in the environment, hunting, chemical contamination and overdevelopment are certainly harmful for the ecosystem. These activities attempt to the balance of the ecosystem by attempting against the living organisms that live in the tundra, ecosystem of the arctic wolf and by attempting against the non-living factors in the ecosystem such as climate. Even tough there are solutions for these activities to reduce or to stop, they are not completely efficient. In my opinion after all my investigation, apart from the pollution affecting indirectly to the tundra, the other activities are not a major concern for the arctic wolf’s ecosystem. As seen, human activities impact in the arctic wolf’s ecosystem is not positive (although they don’t damage much the tundra) toward the ecosystem. My final conclusion will be that external factors are definitely against the equilibrium of the arctic wolf’s ecosystem.

Saturday, September 14, 2019

Human Resources Management Essay

An individual can work hard due to various reasons which may be arising as a result of motivation in the organization. One factor that can make an individual to work hard is satisfaction received from the job he or she is doing and also from the organization (Pepitone, & Bruce, 1999, pp. 86). From the motivation theory of Douglas McGregor who came up with the theory Y and theory X, as he examined individual behaviors at work, he outlined several factors that can help us understand why people work hard in their work places. From the assumptions of theory X, we can say individuals work hard as result of how they are being controlled by the person in charge of them and also from the threats issued by their manager (Arab British Academy for Higher Education, 2010). The manager may issue threats and control to the individuals because the individuals according to this assumption dislike their work and thus in order for them to work hard the manager or supervisor has to do this as motivation to make the individuals to perform well and thus achieve the organizational goals. Another factor that makes individuals be directed to work hard according to this theory X assumptions is that, human beings on average like being directed and does not like responsibility (Arab British Academy for Higher Education, 2010) This can make the person responsible or in charge of the individuals to be involved in ensuring that individuals are being directed to work hard since on their own they can not be devoted to their work. Also the manager or supervisor can direct individuals since they are unambiguous so that he can make them to work hard in the organization. An individual may also work hard with the aim of achieving his goals and making sure that he has enabled security for his or her job. Motivation, which may not be in form of financial reward but any other reward that brings opportunity of satisfaction is another factor that may influence an individual to work hard. Still, one may be forced by circumstances to work hard due to the organizational principles which may be having a tough management and also may be full of punishment and even tight controls. On the other hand and according to the assumption of theory Y, an individual may work hard as a result of how he or she perceive his or her job since this assumption see work as just natural as rest or play (Fournies, 2000, pp 51). Furthermore, an individual can work hard if he or she is committed to the achievement of the organization and has an understanding that to be controlled or punished is not the only thing that can make him or her work hard. Job satisfaction can make one to commit himself or herself in the organization and work hard since he will be comfortable with his or her work In the current industrial life condition, intellectual potentialities are partially utilized for an average man so if a manager can be able to fully utilize this potentiality, then an individual can work much harder to achieve or improve performance of the organization (Fisher, 2000, pp. 101). An individual can work hard if there is no conflict in the job he or she is doing and even if there are no conflicting issues between him and the other employees in the organization. Being creative and imaginative can make an individual to be confident with the job one is doing and thus put more effort in his or her work. Hard and soft human resource management is two widely used models in recruiting new employees in many organizations. The two models have different views in accordance to the managerial control and human nature strategies. According to the motivational theory of McGregor which encompasses two assumptions which are theory X and theory Y, the hard model lays basis on strategic control which is tight and also view employees in the economic model as in theory X, where as the soft human resource management, their basis of control is through the commitment as in theory Y (Fournies, 2000, pp. 53). Differences in selection of employees in these two companies come as a result of the strategies of human resource which are different. The strategies of hard human resource include the organizational design, performance management, talent planning and resourcing and also the organizational development (Gill, 2001, pp, 61). In integrating the business strategy and human resource, the hard human resource strategies include techniques of management performance such as appraisal, organizational flexibility and also setting targets of work which they control them. On the hand soft human resource management involve themselves in training the employees and are much concerned on how employees perceive promotion opportunities and training. In this management approach the staff and management have good trust and communication between themselves. The strategies of soft human resource management include the employee relations, talent and learning development, recognition and reward and also employee engagement. The employee relation in soft human resource management includes the equality, diversity, safety and health. Recruitment of employees in organizations which have hard human resource management may be done in most cases as a contract since the organization does not have time to train new employees. Furthermore, the organization aim is to maximize on the potentiality of the employee and may dispose him or her if they find him unproductive so there is no need of recruiting new employees to be permanent unless he proves to be competent (Gold, & Bratton, 2001, 67). The soft human resource management on the other hand can recruit new employees with purpose of retaining them and train them to be fit in the organization for productivity of the organization. The soft human resource managers, since they are much concerned about the employees, they can recruit even persons who are not well trained and train them so that they can be comfortable in their work. A company which uses soft human management is more likely to recruit employees by retaining the existing employees incase of a promotion since the employees already in the organization are already trained and the valuable knowledge of the organizations operations (Gill, 1999, pp. 68). The company using hard human resource management is least likely to retain the existing employees since the employees may not be willing to stay long in the organization due to the strict rules and threats that exist in such organization. Soft human resource managers may be willing to retain existing employees as an incentive of motivating the other employees to work more harder since promotions are granted on the basis of work well done where as the company using hard human resource management does not do appraisal to employees as a result of their good results but they view it as the necessity of one to meet the set work target for the organization. The company using hard human resource management will recruit employees who are already competent even though it will mean getting employees from their competitors since they have no time to recruit an employee who will not be productive to the company even if is the first time he has started the job and also they have no time for training new employees (Gill, 1999, pp. 66) They are also more likely to have continuous replacement or recruitment of new employees since the existing employees can not stay long in an organization that does not motivate or recognize their efforts. The organizations, which use soft human resource management are more likely to retain employees and thus they do not need to continue recruiting new employees since the existing employees feel satisfied in their job as they are continuously motivated and there is chance of advancing in the same company and thus there is no need of leaving the organization for another one. Still, companies that use hard human resource management does not put in use the strategy of recruiting long term employees since they only need employees who can work in that organization so long as he or she is performing up to the time when he will be un productive (Gill, 1999, pp. 66). On the other hand, the companies who use the soft human resource management have to decide on the importance of recruiting new employees who can stay in the organization for long time since recruiting new employees is an expensive exercise and thus they see need of retaining new employees or recruiting employees with aim of retaining them in the organization.

Friday, September 13, 2019

Emirates Airlines Research Paper Example | Topics and Well Written Essays - 1250 words

Emirates Airlines - Research Paper Example In terms of innovation, it is the first airline which has introduced â€Å"Audio Video on Demand† for their passengers in all the classes. It remains first in terms of introducing the in-flight calling and the concept of the onboard spa. Emirates Airlines is also known as the first airline which has initiated the internet and Wi-Fi facility inside the flight. The product offering of Emirates Airlines includes ‘ICE’ package.Information: Allows the customers to remain updated with the current news from BBC website. It also enables them to take a vision from the external cameras of aircraft. Communication: Enables the passengers to contact anyone via mail, SMS and phone call.Entertainment: The passengers can watch their favorite shows and also can play games. Due to introducing innovation in its operation and providing various facilities, Emirates Airlines is regarded as the prestigious company in the developed as well as emerging market. It is regarded as a fierce c ompetitor especially in the premium sector because it is leading the airline segment (â€Å"Emirates Group Careers†). The company has coped up with the economic downturn by improving its efficiencies as well as by introducing innovations in its operations (â€Å"Emirates†).Opportunities: Emirates Airlines is incessantly innovative and due to the advancement of its technology, it is making excessive profit. Its association with Qantas enables them to draw more Australian passengers.

Thursday, September 12, 2019

Fibre optics Essay Example | Topics and Well Written Essays - 1500 words

Fibre optics - Essay Example In this theory, the behavior of light is able to be shown or rather described within the optical fiber. This theory is majorly used in describing the causes of attenuation, dispersion of light and also the optical fiber absorption. Construction of Fiber Optic Cables Fiber optic cables are first given the core size which is 50/125 as the diameter then followed by the cladding size which is 125 microns while the 8/125 has a core diameter of 8microns with a cladding diameter of 125microns.A larger diameter has a larger core which allows more light which can be coupled depending n the angle cone. They can ether operate on a single mode propagation or a multimode propagation. The fiber-optic cables are made up of either glass, plastic or plastic-clad silica which differ to its attenuation. Attenuation can be seen to be majorly caused by absorption or scattering. In the glass fiber optic cable it is seen to consist of the lowest attenuation which when made it consists of glass core and gla ss cladding. It is also the most common preferred and has spread worldwide as it is easy to install because most of the people have accessed to it. The glass used is pure mad of silicon dioxide which during its fabrication process the impurities are added in order for it to produce a desire refraction of light. Boron or Fluorine is also added to decrease the refraction index. Plastic fiber optic cable has the highest attenuation as compared to the others made of plastic core and cladding. The core is made up of the polymethymethacrylate and coated with fluoropolymer. It’s better to used considering its costs and also do not have the flammability effect. Plastic clad silica fiber optic cable attenuation is between the glass and plastic. Its fiber optic cable has glass core commonly vitreous silica and its cladding is plastic. Its use of the silica makes it have a lower refractive index. It is fabricated with silicone elastomeric cladding which causes difficulty in its applicat ion, plasticity and also it makes it insoluble in organic solvents which bar it from being used by most of the people. Basic Fiber Optic Cables This is the type f technology which uses glass threads in order to transmit information or data. The bundles of the glass threads used are the ones capable in transmitting information which is later modulated into light waves. It is majorly used because of its advantages over the metal cables used earlier regarding on speed which is high as compared to the other communication lines among other advantages like it being thinner and light in weight. Although they are advantageous they also are disadvantageous in that they are expensive in its installation and also fragile among others. Fiber optics are becoming common in the local area networking enabling companies being able to use this as a better communication way. Types of Fiber Optic Cable There are 2 main types of fiber optic cables; these are the single mode and multimode fiber optic cab le. The single mode fiber optic cable (also referred to as uni-mode fiber, mono-mode fiber among other names) is used for a broad range of transmission as it covers longer distances making it suitable for multichannel television broadcasting system among other long distances transmission (Tricker 2002, pg. 20). This is caused by the ability to restore or allowance for a larger capacity for the transmission of information as it can retain the fidelity of light pulse. In this kind of fiber a lot of information is able to be sent

Wednesday, September 11, 2019

Music and the society Essay Example | Topics and Well Written Essays - 1750 words

Music and the society - Essay Example The lyrics therefore fuses with the instruments to resulting a holistic peace that does not only entertain but also communicates the basic aspects of the society. Set in the society and targeting the same society for audience, musical compositions limit their creativity to the similar attributes of the society. This implies that the themes in the songs and the musical instruments used in the songs must come from the societies in which either the composers or the audience belong. Songs therefore portray the social, political, economic and cultural aspects of the society. In doing these, the draw lyrics from the specific features of the above elements that affect the society daily (Chris, Gerald and Allen 44). Through time, societies develop their technologies and cultural behaviors alongside other pertinent attributes. Songs and other works of art should therefore communicate the constant change in their presentation. This includes the type of instruments they use and the level of cre ativity in composing the songs. Songs must therefore reflect the changes through time. This implies that songs produced in different times should portray the difference in the features of society. The difference should be easily evident in the lyrical composition of the songs and even the instruments used. The technological changes often result in improvements in the instruments and other technological aspects of the composition. Songs should therefore always have better quality owing to the fact that they subsequent song productions employ better technologies. Due to the modern telecommunication developments, the world has eventually become a global village denoting that people easily trade cultural products key among which are songs and other works of arts. With such developments, any work of art that targets the global audience must address issues that are familiar to the global market. This compels detailed researches to identify the prominent aspects of the global society. Song s determine the trends in the global popular culture, composers of songs and other global works of art therefore have increased responsibility of regulating their cultural products to limit their compositions to uphold the values and virtues in the wider global society. From the above discussion, it is obvious that comparing to musical compositions is synonymous to comparing the different times of production for the two or more songs. Through the themes in the songs, the instruments used and the composition styles, the social, economic, political and technological state of the times become evident. Two of such songs composed and produced at different times in history but are still classical master pieces are The Four Seasons by Antonio Vilvadi in 1723 and Music for the Funeral of Queen Marry written by Henry Purcell in 1965. The time differences between the two songs is more than three centuries a time within which the society changed its structure. Political, social, economic, cult ural and even technological factors all changed thereby creating a big difference in the nature of the songs. They both have a representation of each of the five aspects of the society and the nature of representation in the two communicate the difference in the time lines. As its name suggests, The Four Seasons describe the seasons in the year and the activities in them. In his composition, Vilvadi composes and produces four concertos to represent he four seasons. Published for the first time in 1925, the four were part of the twelve concerti named the contest between harmony and invention. Each of the four concerti has unique composition structure and uses different instruments to create the difference in the tempo and therefore the general composition. The first two represent the warm seasons of

Tuesday, September 10, 2019

Commercials in classrooms Essay Example | Topics and Well Written Essays - 1500 words

Commercials in classrooms - Essay Example Many factors are responsible for it. But for the present, the focus will be on one major factor, displaying of commercials in classroom. The School premises have become an important playground for the companies. To increase their customer base, companies marketing strategy makers have been innovating newer and newer ways. For many companies children and teenagers are being viewed as the vital customer base. They are inventing various ways to attract teenagers towards their product. Among the newly innovated ways, one of the important ones is using commercial in different parts of school premises to attract children’s and teenager’s attention towards their product. Earlier companies used to attract customer’s attention by giving advertisements of their products on T.V., radio, news Paper, magazines, billboards in the road sides etc. But now companies are making direct interaction with children and teenagers through schools. The present paper is concerned with a review of Mr. Michael Sandel’s essay on â€Å"Commercials in the classroom†. This paper actually seeks to analyze the demerits of using commercials in the classroom and then will discuss which kinds of advertisement ought to be removed from the classroom along with explaining the reasons for doing so. Commercials in classroom – a threat to pupil’s future: Classroom no longer remained the place of learning only. This holy place also has not been left untouched by corporate marketing strategy. Marketing personnel of the companies are now seeing a huge client base among the children and teenager. They, therefore, have become very much desperate to attract those customers to their products. They have invented new process of advertising for their products. Advertising on T.V, radio, news paper, etc does not ensure that these will be watched by the audiences they are targeting. If children and