Principle of Fashion Marketing Essay Example | Topics and Well Written Essays - 3750 words

Principle of flair Marketing - Essay ExampleThe essay Principle of Fashion Marketing concerns the fashion marketing. The growth history of the Louis Vuitton has been awarded with the reward of worlds most valuable sumptuousness brand for the six consecutive years from 2006 to 2012. The recognition as worlds most high life brand has besides enabled the troupe to gain high market valuation. The market valuation of the Louis Vuitton was most 25.9 one million million USD in the year 2012. The underlying essay aims at analysing brand position of Louis Vuitton. The brand analysis of the comp both(prenominal) will be done in accordance with the stepwise framework of chap analysis, MICRO analysis, market segmentation, target market strategy, etc. The marketing mix of the company will also be presented in order to specific ideas regarding crop, pricing, place and promotional strategy being adopted by the company. The assessment of stigmatization and marketing perspective of the comp any in light of the above mentioned frameworks will facilitate in identifying challenges belike to incur in the next three years and solutions in the form of recommendations to handle such challenges. lad analysis is the most widely adopted tool of performing macro environment analysis of the company. PEST analysis represents the acronym of political, economic, legal and technological analysis of the concerned company. This dimension of PEST analysis takes into consideration political structure, stability and regulating or governing philosophy behind respective government. France is one of the developed country. with durable political environment. The political atmosphere of the country is favourable with no political trouble, crisis, conflict or any adverse situation. The favourable political climate has attracted many investors to invest money in the Louis Vuitton expansion strategies. The establishment of any business operation in the France requires a dogged investment limi t of 1500000 Euros (France Country Report, 2011). The fixed investment limit act as a obstacle for many international enterprises. But, France government has time-tested to convert this obstacle into opportunity by announcing various tax saving schemes to business organisations of France. Moreover, France government also do not hold any strict religious belief and customs and thus facilitates the creation of every business enterprise having any religious background and customs. The favourable political conditions have facilitated the Louis Vuitton to a wide extent in carrying the business operations and pursuing international expansion strategies in France without any difficulty. Economic Economic conditions and factors also play a significant role in determining succeeder of any business operation. The economic variables take into account largeness and interest rates, unemployment condition, Gross domestic product (GDP), and many more. The GDP rate of France was being considere d as stronger in the year 2011 with the surprising growth of about 1.85%. The economy of France was considered as fifth largest in the world and second largest in the Europe. It is also being recognised as one of the wealthinessiest European country and worlds fourth largest wealthiest nation. The aggregate household wealth of the economy was about 2.6 million dollar in the year 2012 demonstrating growth history of France (France Country Report, 2011). The inflation and unemployment rate of the France economy was also